Are you looking to improve your Shopify conversion rate? If so you’ve come to the right place! In this blog post we’ll share with you some expert tips on how to improve your Shopify conversion rate.
First and foremost what is a conversion rate? A conversion rate is the percentage of visitors to your website who take action and convert into paying customers. For example if you have a conversion rate of 2% that means that for every 100 visitors to your website 2 of them will convert into paying customers.
What’s considered a good conversion rate? This depends on your industry and business model. However a general benchmark is a conversion rate of 2-3%.
Now that you know what a conversion rate is and what’s considered a good conversion rate let’s dive into some tips on how to improve your Shopify conversion rate.
1. Use high-quality product images
Product images are one of the most important elements on your product pages. They play a crucial role in whether or not a visitor will add a product to their cart.
Make sure that your product images are high-quality clear and show the product from multiple angles. In addition use image zoom so that visitors can get a closer look at the product before they add it to their cart.
2. Use engaging product descriptions
Another important element on your product pages are the product descriptions. This is your chance to really sell the product and convince the visitor to make a purchase.
Make sure that your product descriptions are clear concise and persuasive. Use strong calls-to-action and highlight the key features and benefits of the product.
3. Offer free shipping
One of the easiest ways to increase your conversion rate is to offer free shipping. Studies have shown that free shipping is one of the most important factors when it comes to making a purchase decision.
If you’re not currently offering free shipping we recommend testing it out and seeing if it has a positive impact on your conversion rate.
4. Offer discounts and promotions
Everyone loves a good deal! Offering discounts and promotions is a great way to increase your conversion rate.
Consider offering a discount to first-time customers or running a promotion for a limited time only. You can also offer discounts for customers who spend a certain amount of money in your store.
5. Use exit-intent popups
Exit-intent popups are a great way to capture the attention of visitors who are about to leave your website without making a purchase.
These popups can be used to offer a discount or promotion or to simply capture the visitor’s email address so that you can follow up with them at a later time.
6. Offer a live chat
Another great way to increase your conversion rate is to offer live chat on your website. This allows visitors to get their questions answered in real-time which can help to convert them into paying customers.
7. Use customer testimonials and reviews
If you have happy customers make sure to showcase their testimonials and reviews on your website. This helps to build trust and credibility and can convince other visitors to make a purchase.
8. Use social proof
Social proof is another powerful way to build trust and credibility and to increase your conversion rate.
Some examples of social proof include customer testimonials and reviews (as we mentioned above) as well as displaying how many people have liked or shared your products on social media.
9. Provide multiple payment options
Make it easy for visitors to pay for their products by providing multiple payment options. The more options you offer the more likely it is that visitors will find a payment method that works for them.
10. Make the checkout process easy
The checkout process is one of the most important steps in the customer journey. Make sure that your checkout process is easy to use and understand and that there are no surprises along the way.
11. Use urgency and scarcity
Urgency and scarcity are powerful psychological triggers that can encourage visitors to take action and convert into paying customers.
Some examples of using urgency and scarcity include offering a discount that expires soon or displaying how many items are left in stock.
12. Send abandoned cart emails
If a visitor adds items to their cart but doesn’t complete the purchase you can follow up with them via email. These abandoned cart emails can be a powerful way to recover lost sales and increase your conversion rate.
13. Use retargeting ads
Retargeting ads are a great way to keep your products in front of visitors after they leave your website. These ads can be served to visitors who have viewed a product page but didn’t add the product to their cart or who have abandoned their cart before completing the purchase.
14. Offer a guest checkout
If you’re requiring visitors to create an account in order to checkout you may be losing sales. Consider offering a guest checkout option so that visitors can checkout without creating an account.
15. Make your website mobile-friendly
In today’s day and age it’s important to have a mobile-friendly website. More and more people are using their smartphones and tablets to shop online so if your website isn’t optimized for mobile you’re likely losing sales.
16. Use Google Shopping
Google Shopping is a great way to get your products in front of potential customers who are already searching for what you’re selling. These ads are presented to users when they search for specific product terms on Google.
17. Use Google remarketing ads
Google remarketing ads are another great way to keep your products in front of potential customers. These ads are served to users who have visited your website but didn’t make a purchase.
18. Implement search engine optimization
Search engine optimization (SEO) is the process of optimizing your website to rank higher in search engine results pages (SERPs). This can be a great way to increase traffic to your website and ultimately your conversion rate.
19. Use Google AdWords
Google AdWords is a paid advertising platform that can be used to drive traffic to your website. These ads are served to users when they search for specific terms on Google.
20. Use social media
Social media is a great way to drive traffic to your website and to increase your conversion rate. Make sure to post engaging content that showcases your products and use effective calls-to-action to encourage visitors to click through to your website.
21. Use Google Analytics
Google Analytics is a free tool that can be used to track your website traffic and conversions. This data can be extremely valuable in understanding what’s working and what’s not and can help you to make changes to improve your conversion rate.
Hopefully these tips have given you some ideas on how to improve your Shopify conversion rate. Remember conversion rate optimization is an ongoing process so keep testing and making changes to see what works best for your business.
What is the best way to improve conversion rates on Shopify?
Answer: The best way to improve conversion rates on Shopify is to offer free shipping.
What is the next best way to improve conversion rates on Shopify?
Answer: The next best way to improve conversion rates is to have a clear and concise call to action.
What is the third best way to improve conversion rates on Shopify?
Answer: The third best way to improve conversion rates is by offering a discount.
How can you improve conversion rates by offering a discount?
Answer: You can improve conversion rates by offering a discount by providing a coupon code or using a sale price.
What is the fourth best way to improve conversion rates on Shopify?
Answer: The fourth best way to improve conversion rates is by creating a sense of urgency.
How can you create a sense of urgency to improve conversion rates?
Answer: You can create a sense of urgency by setting a time limit on the offer or by having a limited quantity available.
What is the fifth best way to improve conversion rates on Shopify?
Answer: The fifth best way to improve conversion rates is by including customer testimonials.
Where is the best place to include customer testimonials?
Answer: The best place to include customer testimonials is on the product page.
What is the sixth best way to improve conversion rates on Shopify?
Answer: The sixth best way to improve conversion rates is by using social proof.
What is social proof?
Answer: Social proof is the act of using endorsements from other people to increase the perceived value of your product.
Where is the best place to use social proof?
Answer: The best place to use social proof is on the product page.
What is the seventh best way to improve conversion rates on Shopify?
Answer: The seventh best way to improve conversion rates is by providing customer support.
How can providing customer support improve conversion rates?
Answer: Providing customer support can improve conversion rates by building trust with potential customers.
What is the eighth best way to improve conversion rates on Shopify?
Answer: The eighth best way to improve conversion rates is by using a strong call to action.
What is the ninth best way to improve conversion rates on Shopify?
Answer: The ninth best way to improve conversion rates is by increasing the site’s speed.
